Home Content Marketing How to build a SEO Strategy that works in 2024

How to build a SEO Strategy that works in 2024

how to build a seo strategy

As the digital landscape continues to evolve, the question of how to build a robust SEO strategy that is profitable remains a cornerstone for online success. In 2024, SEO demands a blend of technical savvy, content excellence, and strategic insight.

This article on how to build a SEO strategy provides a comprehensive guide on building an SEO strategy that not only aligns with the latest trends but also positions your website to thrive in competitive search engine rankings. From understanding the essence of an SEO strategy to implementing practical steps for beginners and measuring success, we’ll navigate through the essential components to craft a winning SEO blueprint for 2024.

Key Takeaways

  • An effective SEO strategy in 2024 hinges on understanding and leveraging the concept of EEAT (Expertise, Experience, Authoritativeness, and Trust), especially for YMYL topics.
  • Beginners should start by researching their company’s head term on Google, exploring suggested searches, and analyzing the SERPs for insights into SEO performance.
  • Competitive analysis is crucial, focusing on generating online authority and creating content optimized for both search engines and users, including strategic keyword placement.
  • Technical SEO aspects like image optimization and alt text, internal linking, and backlink building are fundamental to a comprehensive SEO strategy.
  • Content remains king, with a focus on creating a strategic content plan that includes topic lists, long-tail keywords, and a consistent blogging schedule to enhance authority and engagement.

What Is an SEO Strategy?

What Is an SEO Strategy?

Mobile SEO Strategy

In the rapidly evolving digital landscape, a Mobile SEO Strategy is crucial for reaching users where they spend a significant amount of their online time—on mobile devices. To ensure your website is mobile-friendly, focus on responsive design, fast loading times, and easy navigation. Here are key steps to optimize for mobile SEO:

  • Ensure your site is responsive and adapts to various screen sizes.
  • Improve site speed by optimizing images and leveraging browser caching.
  • Make navigation touch-friendly with easily clickable links and buttons.
  • Prioritize content readability with appropriate font sizes and spacing.

Remember, a mobile-optimized site not only enhances user experience but also contributes to better search engine rankings as mobile-friendliness is a ranking factor.

As you refine your mobile SEO strategy, consider the broader context of your online presence. A comprehensive approach includes pre-migration planning, SEO audits, and a solid migration plan, followed by continuous post-migration SEO management to ensure sustained growth and visibility.

The Importance of EEAT in SEO

In the dynamic world of SEO, Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) are more critical than ever. Google’s emphasis on EEAT within its algorithm means that content must not only be relevant but also demonstrate a high level of credibility, particularly for YMYL (Your Money or Your Life) topics.

EEAT is a framework used by Google to assess the quality of content on websites. It is essential for businesses to understand and implement EEAT principles to stay competitive in search rankings.

To effectively incorporate EEAT into your SEO strategy, consider the following points:

  • Evaluate your content’s Expertise: Is the information provided by someone knowledgeable in the field?
  • Assess the Experience: Does the content reflect practical knowledge and insights gained from real-world experience?
  • Establish Authoritativeness: Are you recognized as a leader or an authoritative source in your industry?
  • Cultivate Trustworthiness: Does your site have a reputation for accuracy and reliability?

By answering these questions honestly and reviewing your content through the lens of EEAT, you can identify gaps and opportunities for improvement. This approach not only aligns with Google’s guidelines but also enhances the user experience, leading to better engagement and trust from your audience.

SEO Strategy vs. SEO Planning

Understanding the distinction between SEO strategy and SEO planning is crucial for achieving online success. SEO strategy involves a comprehensive approach to improving a website’s search engine rankings and visibility. It’s about defining the unique value you offer and how you can communicate that through your online presence. On the other hand, SEO planning is more about the tactical aspects, such as keyword research and content creation schedules.

To illustrate the difference, consider the following points:

  • SEO strategy answers the ‘how’ and ‘why’ behind your actions to improve search rankings.
  • SEO planning outlines the ‘what’ and ‘when’ of the tasks to be executed.

Strategy development should answer the question of how you create something better, rather than just to create something better.

An effective SEO strategy is informed by thorough research and is the guiding force behind the planning phase. It’s about making informed decisions that align with your business goals and user needs. Utilize SEO best practices for content visibility by optimizing meta tags, site structure, backlinks, and accessibility. Leverage analytics to track visitor behavior for content optimization.

SEO Strategy for Beginners

Search For Your Company’s Head Term on Google

Identifying your company’s head term is a pivotal first step in crafting an SEO strategy. Search for your company’s head term on Google to gauge initial visibility and understand the competitive landscape. This term is typically the most concise description of your company’s main product or service.

  • Perform the search in an incognito window to avoid personalized results.
  • Take note of the types of content that rank highly for your head term.
  • Observe the companies and domains that appear on the first page.

By analyzing the search results, you can identify opportunities and gaps in your SEO approach. This insight is crucial for tailoring your content and keywords to climb the rankings.

Remember, your head term is your digital handshake with potential customers. Ensuring it leads to your website is essential for online success.

Look at Google’s Suggested Searches and Filters

Exploring Google’s suggested searches and filters can uncover hidden gems and patterns in user behavior. Start by typing your head term into Google’s search bar and observe the autocomplete suggestions. These are often indicative of popular queries and can guide your keyword strategy.

  • Toggle the ‘All’ tab to see a broad range of suggestions.
  • Use ‘Phrase Match’ to find variations of your head term.
  • Apply ‘Advanced filters’ to identify terms with specific SERP features.

By analyzing these suggestions, you can gain insights into the questions and topics that your audience is interested in. This step is crucial for identifying keyword clusters that can enhance your SEO strategy.

Remember, the goal is to align your content with the intent behind the searches. Filters such as ‘Images’, ‘News’, and ‘Videos’ can provide context on the type of content users are seeking. Incorporate these insights into your SEO planning to ensure your content resonates with your target audience.

Examine the SERPs

When delving into the SERPs (Search Engine Results Pages), it’s crucial to understand the competitive landscape and what currently ranks at the top. This step is critical in developing an effective SEO strategy, as it reveals what unique value you can offer that isn’t already out there. By carefully reviewing high-ranking content for your target keywords, a wealth of ideas will present themselves.

Performing a competitive analysis of the SERPs helps identify the types of content that are performing well. Look for commonalities in the top results, such as the presence of certain SERP features like featured snippets, knowledge panels, or image carousels. These insights can guide you in crafting content that stands out and captures these opportunities.

Additionally, consider the following points when examining the SERPs:

  • Analyze keywords triggering SERP features and apply recommendations to secure them.
  • Find related keywords to enrich your content semantically.
  • Review competitor content for actionable advice that can be implemented to outperform them.

Remember, the goal is to craft content that is better than what’s already out there, making search engines see you as the best answer to users’ queries.

Analyze Your Competition

How to Build a SEO Strategy

Generate Online Authority

Establishing yourself as an authority in your niche is crucial for SEO success. Expertise and experience are the cornerstones of online authority. Demonstrate your knowledge through detailed content that reflects your command over the subject.

To build authority, focus on creating content that showcases your team’s qualifications and real-world experience. This can include in-depth articles, case studies, and user testimonials.

Remember, authority also comes from the quality of your backlinks, not just the quantity. Aim for backlinks from reputable sources within your industry.

User experience is increasingly important in establishing authority. Ensure your website is user-friendly and provides value to visitors.

Finally, engage with your audience transparently to build trust. Answer questions, provide support, and be active in your community to reinforce your position as a trusted expert.

Create Search Engine Optimized Content

Creating search engine optimized content is a multifaceted endeavor that goes beyond mere keyword insertion. It’s essential to craft content that resonates with both search engines and users. This involves a technical aspect where URL addresses must be in harmony with the targeted keywords and page loading times are optimized for quick access.

In the hyper-competitive search environment, standing out is key. Your content must not only be excellent but also distinctive and worthy of a high ranking. This is particularly challenging as you are contending with ads, SERP features, and the emerging Search Generative Experience (SGE).

To ensure your content’s success, it’s crucial to have a clear and actionable SEO strategy that differentiates your content and justifies its top-tier ranking.

Remember, on-page SEO is a cornerstone of your strategy. It’s not just about Google understanding your content, but also about ensuring that all elements, such as meta descriptions, are aligned with your focus keywords. Here are some steps to improve your on-page SEO:

Include the Keyword in the Page Title, H1, Text, Meta Description, and URL

Incorporating your primary keyword into the page title, H1 tag, body text, meta description, and URL is a foundational aspect of on-page SEO. Ensure that the keyword placement feels natural and aligns with the user’s search intent. Here’s a quick checklist to help you optimize these elements effectively:

  • Page Title: Include the keyword at the beginning if possible.
  • H1 Tag: Should reflect the main topic and include the keyword.
  • Body Text: Use the keyword and variations throughout the content.
  • Meta Description: Insert the keyword and entice users to click.
  • URL: Keep it short, with the keyword near the front.

Remember, while keywords are important, the ultimate goal is to provide value to the user. Overstuffing keywords can lead to a negative user experience and may harm your SEO efforts.

Understanding semantic keywords’ impact on SEO in the digital age is crucial. Semantic SEO goes beyond traditional keyword matching by interpreting context and intent behind search queries. This approach can enhance the relevance of your content and improve its chances of ranking well.

Include Alt Text and Compress Images

Include Alt Text and Compress Images

Build Internal Links

Internal linking is a critical component of any SEO strategy. It helps distribute page authority and ranking power throughout your site. By linking related content, you not only improve the user experience but also give search engines a better understanding of your site’s structure. Here are some steps to optimize your internal linking:

  • Review your site’s content and identify key pages that could benefit from more internal links.
  • Use descriptive anchor text that gives an indication of the linked page’s content.
  • Ensure that the links are relevant and add value to the reader’s experience.

Remember, internal links are not just for navigation; they are a strategic tool to boost the visibility and ranking of your pages.

When creating internal links, it’s also important to maintain a balance. Overloading a page with too many links can be counterproductive and may lead to a poor user experience. Aim for a natural flow of links that enhances the content rather than detracts from it.

Build Backlinks

Building backlinks is a cornerstone of any effective SEO strategy. Earning backlinks by creating compelling content is a natural approach, but actively building them requires more effort. A systematic way to enhance your backlink profile is to audit your competitors’ backlinks. This can reveal opportunities where websites link to your competitors but not to you, suggesting potential for your own backlinks.

To streamline this process, tools like the Link Building Tool can be invaluable. They analyze competitor data and keywords, offering a list of prospects for outreach. Here’s a simple approach to get started:

  • Enter your domain into the tool.
  • Review the list of backlink prospects generated.
  • Reach out to these prospects with a compelling reason for them to link to your content.

Remember, the goal is not just to increase the number of backlinks but to acquire high-quality, relevant links from reputable sources. As noted in a Forbes article, focusing your efforts on link-building can help improve your online presence in 2024.

Content Promotion and Distribution

Once your content is optimized and live, the next crucial step is to get it in front of the right audience. Content promotion and distribution are key to ensuring that your valuable content doesn’t just sit unnoticed. Here are some effective methods to consider:

  • Utilize social media platforms to share your content and engage with your audience.
  • Collaborate with influencers and industry leaders to expand your reach.
  • Employ email marketing campaigns to deliver content directly to interested parties.
  • Consider paid advertising options to boost visibility in targeted segments.

Remember, the goal is to create multiple touchpoints for your audience to encounter your content, increasing the likelihood of engagement and conversion.

It’s also important to monitor the performance of your distribution channels. Use analytics tools to track engagement metrics and adjust your strategy accordingly. This data-driven approach will help you refine your promotion efforts for maximum impact.

SEO Content Strategy

SEO Content Strategy

Make a list of topics.

When embarking on your SEO content strategy, the first step is to make a list of topics that you want your business to rank for. These topics should be central to your brand and broad enough to generate a variety of content, yet specific enough to remain relevant to your audience. For instance, if your focus is on digital marketing, a pillar topic could be ‘SEO copywriting,’ with cluster topics including ‘SEO writing tools’ and ‘how to write SEO content.’

To identify potential topics, consider using modifiers to explore different content formats that align with your goals. For example:

  • “benefits” for list-style articles detailing advantages
  • “best” for roundups of top choices
  • “review” for objective evaluations
  • “examples” for articles with practical illustrations
  • “tips” for pieces offering advice
  • “tools” for lists of resources

Once you have a list of topics, you can then move on to uncovering high-volume question keywords and outlining your pillar and cluster structures. This approach ensures a comprehensive coverage of your chosen subject area, enhancing your site’s authority and relevance.

Make a list of long-tail keywords based on these topics.

Once you have a list of topics, it’s time to drill down into long-tail keywords. These are more specific phrases that searchers are likely to use when they’re closer to a point-of-purchase or when they’re using voice search. To uncover these valuable terms, start by diving into your analytics to identify organic keyword referrals.

  • Open your keyword research tool and input a seed keyword from your topic list.
  • Look for automatically clustered groups of keywords, each representing a subtopic.
  • Aim to create content that targets all the keywords within a cluster.

Remember, the goal is to think in terms of topics, not just individual keywords. Use tools that suggest subtopics and related searches to expand your list. Export these findings and integrate them into your content strategy document.

By focusing on long-tail keywords, you ensure that your content is finely tuned to answer the specific queries your audience is asking, increasing the likelihood of ranking higher in search results.

Build pages for each topic.

Once you’ve identified your topics and subtopics, it’s time to build out topic clusters. These clusters are essential for creating a structured site that search engines can easily crawl and understand. Start by developing a pillar page that broadly covers the main topic. Surround this with more detailed pages on related subtopics, ensuring to interlink all pages to signify their relationship.

  • Pillar Page: Broad overview of the main topic
  • Cluster Pages: Detailed information on subtopics
  • Internal Links: Connect all pages within the cluster

This approach not only helps with SEO but also provides a comprehensive resource for your audience. Remember, the goal is to cover more ground by turning your content into an ultimate guide that offers complete answers to your audience’s questions.

By focusing on topic clusters, you establish your site as an authoritative source and limit the scope to relevant subjects, enhancing your overall SEO strategy.

Finally, consider your MVP (Most Valuable Pages) that will serve as the cornerstone of your content strategy. These are the pages that will likely drive the most traffic and conversions, so prioritize their development and optimization.

Measuring SEO Success: Analytics and Adjustments

Set up a blog.

Establishing a blog is a foundational step in any SEO strategy. It serves as a platform for sharing valuable content, engaging with your audience, and driving organic traffic. Start by choosing a content management system (CMS) that is SEO-friendly and aligns with your technical capabilities.

Once your blog is live, focus on the following key areas:

  • Content quality and relevance
  • User experience and design
  • Mobile responsiveness
  • Loading speed

Ensure that each blog post is optimized for search engines, with proper use of keywords, meta descriptions, and structured data. This will not only help your content rank higher but also enhance the user experience for your visitors.

Create a consistent blogging schedule.

Establishing a consistent blogging schedule is crucial for maintaining a fresh and engaging website. Consistency is key to keeping your audience coming back for more and can significantly impact your SEO rankings. Here’s a simple guide to help you create a blogging schedule that works for you:

  • Determine the frequency of your posts. Whether it’s daily, weekly, or bi-weekly, pick a pace you can sustain.
  • Plan your content in advance. Use a content calendar to organize topics, deadlines, and publishing dates.
  • Allocate time for content creation. Ensure you have dedicated time slots for writing, editing, and optimizing your posts.
  • Monitor your progress. Regularly check if you’re adhering to your schedule and make adjustments as needed.

By sticking to a regular posting schedule, you not only build a habit but also signal to search engines that your site is active and updated, which can help improve your visibility.

Remember, the goal is not just to publish content but to publish content that resonates with your audience and meets their needs. Quality should always be a priority over quantity.

Create a link-building plan.

After establishing a link-building plan, it’s crucial to set clear goals and key performance indicators (KPIs) to measure its effectiveness. Start by using a Link Building Tool to analyze data from competitors and identify potential backlink sources. This tool simplifies the process by providing a list of prospects for outreach.

To execute your link-building campaign, consider these options:

  • Download a report as a CSV to track your progress and prioritize efforts.
  • Utilize the tool’s management interface for running your outreach campaign, allowing you to easily manage prospects.

Remember, building backlinks requires persistence and a strategic approach:

  • Earn backlinks by creating content that naturally attracts links.
  • Actively reach out to site owners and editors to request backlinks.

Setting goals and KPIs is essential for monitoring progress and making necessary adjustments to your SEO strategy. Without them, it’s challenging to gauge the success of your efforts and identify areas for improvement.


As we’ve explored throughout this article, building a successful SEO strategy in 2024 requires a comprehensive understanding of the evolving digital landscape. Embracing the latest trends, such as the importance of EEAT (Expertise, Experience, Authoritativeness, and Trust), and adapting to the continuous changes in search engine algorithms are key. Remember that SEO is not a one-time effort but a continuous process that involves strategic planning, thorough research, and consistent execution. By focusing on creating valuable content, optimizing for mobile and user experience, and employing smart link-building tactics, you can create a robust SEO strategy that not only improves your visibility in search engine results but also drives sustainable growth for your business. Keep in mind, SEO is a marathon, not a sprint, and the rewards will be well worth the effort for those who stay the course.

Frequently Asked Questions

What exactly is an SEO strategy?

An SEO strategy is a comprehensive plan to create, optimize, and promote content with the aim of improving visibility in search engine results and attracting more organic traffic to a website.

What is the new ‘E’ in EEAT for SEO in 2024?

In 2024, Google continues to prioritize Expertise, Experience, Authoritativeness, and Trust (EEAT), with the new ‘E’ emphasizing Experience, especially for YMYL (Your Money or Your Life) topics.

How do I start developing an SEO strategy?

Begin by researching keywords, competitors, and currently ranking content. Then, devise a unique strategy to stand out and finally, create an execution plan for delivering your strategy.

What is the difference between SEO strategy and SEO planning?

SEO strategy involves determining how to differentiate and stand out, while SEO planning is the execution plan that outlines the specific steps to deliver your strategy.

Why is SEO important for businesses of all sizes?

SEO levels the playing field, allowing businesses of any size to reach their target audience and achieve growth objectives by optimizing their online presence for search engines and user experience.

What are the core principles of SEO that remain timeless?

The core principles of SEO that stand the test of time are value, user experience, and trust. These principles should guide any SEO strategy, regardless of the evolving digital landscape.

How should I approach content creation for SEO in 2024?

Focus on creating high-quality content that resonates with your audience, adheres to EEAT principles, and aligns with the topics and long-tail keywords that your target market is searching for.

What are the key steps in measuring SEO success?

Measuring SEO success involves setting benchmarks, tracking analytics, and making data-driven adjustments to your content and strategy to continually improve search engine rankings and user engagement.