As of 2023, the SaaS industry is worth $195 billion with an increase in size of around 500% over the past seven years.
The US alone has more than 9,100 SaaS companies and this is expected to double by 2X in 2025.
With the growing number of SaaS companies, marketers are under increasing pressure to find the right tactcs to promote their respective businesses.
There are several marketing channels and platforms that SaaS teams are deploying including SEO, SEM, Social and Email Marketing.
Research by HubSpot shows that SEO has a 14.6% close rate compared to a 1.7% close rate of marketing methods like paid search.
Given the higher close rates, lower cost per lead and positive long-term return on investment versus paid search; many SaaS businesses focus heavily on SEO for SaaS Marketing.
In Saas Marketing the biggest game breaker is Link Building for SaaS.
The Foundation of Link Building for SaaS
Over 58.1% of SEOs as per research believe that link-building has a significant impact on higher SERP rankings.
SaaS Link Building is essential for businesses and helps websites in the following manner:
- Enhances your credibility: Being referenced on reputable websites increases the trustworthiness of your content and expertise.
- Backlink scrutiny by Google: To outperform competitors in search rankings, you must surpass them in both the quality and quantity of your backlinks.
- Boosts traffic: Mentions on various websites can drive additional visitors to your site.
- Improves SEO rankings: A robust backlink profile enhances your domain authority, increasing the likelihood of higher search engine rankings.
- Increased organic traffic: Higher rankings for your targeted keywords can result in more organic traffic.
- Boosts sales and revenue: Well-placed links can direct highly interested traffic to your site, leading to more converting leads.
- Expand reach: You can reach a broader range of niches through multiple websites.
- Establishes thought leadership: Increased mentions can lead to greater respect for your opinions on specific topics.
SaaS Link Building – Case Examination of Toast Tab
Toast Tab, a versatile online ordering system for restaurants, caters to various food establishments, including traditional restaurants, food trucks and hotel eateries.
As of March 2024, its average monthly organic clicks exceeds 4.1 million.
Nevertheless, some keywords for such a business that an average SEO would prioritize including “POS System” register low search volumes.
Furthermore, if we look at the backlinks data there is a direct co-relation to increase in traffic.
The top pages report shows that a few restaurant pages and multiple blog pages are ranking in Top 10.
Furthermore, none of the service pages are ranking in the Top 10 pages.
This fact-finding provides us with very important findings around link building for SaaS in 2024:
- Consistently building links over a period can indirectly improve rankings.
- Improving links to content that can be linked to can increase the rankings of other pages.
- A detailed analysis of highly ranked content on search engines shows that while these pages may not have many direct links, their rankings could be affected by the link profiles of other pages.
- Statistical and research-based content tends to attract more links on a per-page basis compared to other types of content.
Some Unique Challenges to SaaS Link Building
Software as a Service (SaaS), particularly in the business-to-business (B2B) sector, faces various challenges that can hinder the development of a robust link profile.
Creating link-worthy content around technical or complex topics poses a challenge, often requiring the expertise of a subject matter expert (SME) for content creation and sometimes for link building.
SaaS often caters to a very specific audience, making it difficult to find relevant online communities and discussions. The topics and outreach strategies must be highly targeted and relevant to make meaningful connections.
In niches with limited backlink opportunities, SaaS companies can broaden their content topics to attract a wider range of sites, as demonstrated by the Toast example above. This can help overcome the challenge of limited linking opportunities in narrow niches.
Let’s dive deeper into tactics you should be deploying in 2024 for SaaS Link Building that will reap dividends in 2024 & beyond.
10 Link Building for SaaS Strategies
1. Unlinked brand mentions
In the ever-evolving landscape of digital marketing, Software as a Service (SaaS) companies face unique challenges when it comes to building a robust online presence. Link building emerges as a critical strategy in amplifying their reach, enhancing search engine rankings, and establishing domain authority. This comprehensive guide delves into the nuances of link building specifically tailored for SaaS businesses, offering a step-by-step approach from strategizing campaigns to creating content that magnetizes quality backlinks, and from executing effective outreach to leveraging key tools and metrics for success. Whether you’re a startup or an established SaaS provider, these insights will equip you with the knowledge to elevate your link profile and drive meaningful results.
Key Takeaways
- Link building for SaaS requires a strategic approach that aligns with specific business KPIs such as product signups and demo requests.
- High-value content, including industry reports and API documentation, serves as a cornerstone for attracting quality backlinks.
- Customized outreach campaigns and relationship building with influencers are pivotal for securing brand mentions and authoritative links.
- Utilizing tools and metrics is essential in tracking progress and analyzing the SEO impact of link-building efforts to refine strategies.
- Adherence to SEO guidelines and maintaining a natural link profile are crucial for long-term link-building success and avoiding penalties.
Strategizing Your SaaS Link Building Campaign
Understanding the Importance of Backlinks for SaaS
In the realm of Search Engine Optimization (SEO), backlinks serve as crucial signposts that guide search engines to recognize the relevance and authority of your SaaS website. High-quality backlinks from reputable websites are instrumental in boosting your site’s search rankings. They act as endorsements, signaling to search engines that your content is valuable, which can significantly enhance your online visibility.
Backlinks are not just about quantity; the quality of the links is paramount. A link from a well-regarded site in your industry can be far more beneficial than numerous links from lesser-known sources. Here’s a simple breakdown of why backlinks matter for SaaS companies:
- Relevance: Backlinks from industry-related websites indicate to search engines that your content is relevant to your niche.
- Authority: Links from authoritative sites lend credibility to your website, improving your domain’s trustworthiness.
- Traffic: Strategic backlinks can drive targeted traffic to your site, leading to higher engagement and conversion rates.
By focusing on acquiring quality backlinks, SaaS companies can achieve better SERP visibility and strengthen their domain authority. This is a cornerstone of a robust SEO strategy that can lead to sustained online success and customer acquisition.
Setting Clear Link Building Objectives
Establishing clear objectives is the cornerstone of any successful link building campaign. Setting specific, measurable, achievable, relevant, and time-bound (SMART) goals ensures that your efforts are focused and effective. For SaaS companies, objectives might include increasing domain authority, driving referral traffic, or enhancing brand visibility.
- Define the primary aim of your link building efforts, such as improving search engine rankings or generating leads.
- Determine the target number of backlinks and the desired quality of those links.
- Establish a timeline for achieving your link building milestones.
By aligning link building objectives with overall business goals, you can create a cohesive strategy that supports growth and customer acquisition.
Remember, objectives should be flexible enough to adapt to changing market conditions and SEO landscapes. Regularly review and adjust your goals to stay on track and maintain a competitive edge.
Identifying Key Performance Indicators (KPIs) for Link Building Success
To gauge the effectiveness of a link building campaign, it’s essential to identify the right Key Performance Indicators (KPIs). These metrics not only reflect the progress but also guide future strategy adjustments. A comprehensive approach includes both quantitative and qualitative KPIs, ensuring a balanced assessment of link building efforts.
Quantitative KPIs often include:
- Improvements in search engine rankings
- Increases in organic traffic
- Growth in domain authority
Qualitative KPIs might encompass:
- The relevance and quality of backlink sources
- The integration of link building with other SEO strategies
- The alignment of link building efforts with overall business objectives, such as product signups and demos
Setting specific, measurable goals is crucial. For instance, aim for a certain number of links from sites with a significant number of linking root domains, rather than a vague target. This precision aids in tracking achievements and maintaining focus.
Remember, link building is a marathon, not a sprint. Patience and adherence to white hat practices will ensure long-term SEO success and avoid the pitfalls of quick, unsustainable tactics.
Planning Short-Term and Long-Term Link Acquisition Goals
When planning your link acquisition goals, it’s crucial to balance the immediate wins with the overarching vision of your SaaS company’s SEO strategy. Short-term goals often involve acquiring quick links through methods like guest posting or capitalizing on trending topics, while long-term goals focus on building relationships and developing high-quality content that continues to attract backlinks over time.
- Define specific and measurable short-term targets, such as acquiring a certain number of links from sites with high domain authority within the next quarter.
- Outline long-term objectives that align with your brand’s growth, like becoming a thought leader in your industry, which will naturally attract authoritative backlinks.
Establishing a clear timeline is essential for tracking progress and ensuring that your link building efforts are aligned with your company’s milestones.
Budget considerations are also a key part of the planning process. Determine how much you can invest in link building initiatives and how this will influence the scale and scope of your strategy. Remember, effective link building is not just about quantity, but the quality and relevance of the links you acquire.
Creating Content That Attracts Quality Backlinks
Developing High-Value Add Content for Link Acquisition
To excel in SaaS link building, it’s crucial to develop content that not only resonates with your audience but also provides substantial value, making it link-worthy. Creating content that fills information gaps can set you apart from competitors and encourage top sites to link to your resources instead of others. This approach not only enhances your content’s appeal but also its potential to earn backlinks organically.
When crafting high-value content, consider the following:
- Ensure your content is comprehensive and offers actionable insights.
- Focus on creating assets that rank for targeted terms, which can generate passive links over time.
- Design your content to be visually appealing and distinct from competitors.
- Regularly update your content with fresh information and images to stay relevant.
Remember, the goal is to produce content that is not just valuable but also superior to what is currently being linked to. This can lead to a natural increase in backlinks as domains recognize the quality and relevance of your content.
By prioritizing the creation of high-quality, actionable content, you position your SaaS company as a trusted resource, encouraging other websites to link to you and building long-term SEO success.
Utilizing Industry Statistics and Reports to Gain Backlinks
Industry statistics and reports can be a goldmine for SaaS companies looking to build backlinks. Create original data or repurpose existing data in a way that adds value and insight. This can be achieved by scanning and organizing public data, or by showcasing internal data that has already proven to be successful.
By making data visually appealing and easily digestible, you increase the likelihood of it being shared and linked to.
When updating statistics, focus on those that are at least 2 or 3 years old. This presents an opportunity to provide fresh, relevant data that others in the industry will want to reference. After updating, reach out to site owners who link to the outdated statistics and offer your updated version as a more accurate resource.
Here’s a simple approach to leveraging statistics for backlinks:
- Identify popular, yet outdated statistics.
- Update the data with recent figures and insights.
- Create compelling visuals to accompany the statistics.
- Reach out to websites that reference the old data, suggesting your updated version.
Remember, the key is to keep your information concise and accurate, avoiding filler words that dilute the impact of your data. By doing so, you can generate a significant level of inbound links and establish your SaaS as a thought leader in the industry.
Leveraging API Documentation and How-To Guides as Linkable Assets
API documentation and how-to guides are invaluable resources for developers and users alike. By providing clear, comprehensive, and accessible API documentation, SaaS companies can attract quality backlinks from developers, forums, and tech blogs. These documents serve as a reference point and are often linked to when discussing technical topics or sharing resources.
- Pros:
- Easy to implement
- Free SEO optimization tools available
- Utilizes existing users and employees for brand building
- Cons:
- May not directly increase site traffic
When strategizing content creation, consider the types of content that historically attract the most links, such as data posts, free tools, and complete guides. This insight can guide your efforts in creating API documentation and how-to guides that are not only informative but also link-worthy.
Remember, the goal is to create assets that not only rank for targeted terms but also generate passive links over time. This approach not only builds your brand but also establishes a sustainable engine for link acquisition that can consistently generate links month after month.
Crafting Guest Posts for Industry-Relevant Websites
Guest posting is a strategic approach to expand your brand’s reach and establish authority within your industry. By contributing valuable content to other companies’ websites, you can tap into their audience and drive targeted traffic back to your own site.
To maximize the effectiveness of guest posting, consider the following steps:
- Conduct thorough research to identify websites that align with your niche and have a high domain authority.
- Develop a content proposal that offers unique insights and complements the host website’s existing content.
- Craft your guest post with the audience in mind, ensuring it provides actionable value and encourages readers to explore your brand further.
Guest posts not only help you reach a large targeted audience but also enable you to build relationships with industry peers. It’s essential to approach guest posting with a focus on quality and relevance to ensure a mutually beneficial exchange.
While guest posting can yield significant inbound links and establish your expertise, it’s crucial to balance the time investment with the potential benefits. A well-executed guest post can be a powerful tool in your link building arsenal.
Outreach Tactics for Effective Link Building
Building Relationships with Industry Influencers and Bloggers
Building strong relationships with industry influencers and bloggers is a cornerstone of a successful link building campaign for SaaS companies. Influencer outreach involves locating and interacting with key individuals to leverage their authority for high-quality backlinks. It’s not just about reaching out to celebrities; often, effective link building can be achieved through personal and professional networks.
The key is to identify influencers who are relevant to your niche and who share your business values. This alignment ensures that any shared content or links are authentic and valuable to both parties.
When reaching out, remember to:
- Ensure they are aligned with your industry but not competitors.
- Verify the quality and activity of their blog.
- Confirm their content and business philosophy matches yours.
- Choose influencers with a high domain authority to complement your own.
The benefits of this approach include increased site traffic, improved domain authority, and enhanced brand trust. However, partnering with the wrong entities can lead to reputation issues or your content being perceived as spam. Utilize platforms like LinkedIn to connect with the right people at the right time, fostering relationships that go beyond mere transactions.
Personalizing Outreach Campaigns for Higher Success Rates
Personalizing your outreach campaigns is a pivotal step towards increasing response rates and fostering meaningful connections. Avoid the one-size-fits-all approach; instead, tailor your messages to demonstrate a clear understanding of the recipient’s content and needs. This not only shows respect for their work but also highlights the potential value of your partnership.
Consistent outreach should not be confused with an email barrage. Recognize when to draw the boundary to avoid overwhelming your prospects.
To effectively personalize your outreach, consider the what-why-how formula:
- What: Identify what you can offer that is of value to the recipient.
- Why: Explain why the recipient would benefit from partnering with you.
- How: Describe how the partnership or link exchange would work.
Remember, the goal is to build relationships, not just links. Resist the urge to target anyone and everyone; focus on prospects who can truly add value. By making each interaction meaningful, you’re more likely to secure not just a backlink, but a long-term ally in the industry.
Securing Brand Mentions and Industry Roundups
To effectively secure brand mentions and industry roundups, it’s essential to create content that stands out and provides value to your audience. Developing a strategy that targets high-quality publications is key to getting your SaaS company noticed. Start by identifying trending topics relevant to your industry and create content that positions your company as an expert.
- Search for content that interests journalists and is currently trending.
- Create unique, expert-level content that showcases your company’s strengths.
- Pitch to high-value publications that will increase your visibility and credibility.
By consistently delivering high-quality content, you can build a reputation that naturally attracts brand mentions and inclusion in industry roundups.
Remember to leverage social listening tools to monitor brand mentions across various platforms. Tools like Brand24 are particularly effective for SaaS and marketing companies, providing insights that can guide your content strategy and outreach efforts. Ensure that your content is ready to publish and provides real brand value, as this will attract links from reporters, bloggers, and high-authority websites.
Implementing Widget Link Building for Scalable Results
Widget link building is a powerful strategy for SaaS companies looking to scale their link acquisition efforts. By embedding small, useful tools or widgets on your site, you can encourage other websites to link back to you. Ensure that these widgets provide real value to users and are relevant to your industry to maximize their effectiveness.
- Identify the most valuable content or tools your SaaS offers.
- Create embeddable widgets that users can easily add to their sites.
- Offer customization options to increase adoption and relevance.
- Monitor the usage and backlinks generated from these widgets.
Widget link building not only enhances user engagement but also serves as a continuous source of backlinks as more sites embed your tools.
Remember to track the performance of your widgets and the quality of backlinks they attract. This data will help you refine your strategy and focus on widgets that deliver the best results. Partnering with reputable agencies can also amplify your efforts, as they bring expertise and established relationships to the table.
Leveraging Tools and Metrics for Link Building Success
Using Tools and Calculators to Streamline Link Building
In the realm of SaaS SEO, leveraging the right tools and calculators is crucial for streamlining the link building process. These resources not only save time but also provide insights that can significantly enhance your strategy. For instance, tools like Google Analytics and Ahrefs offer valuable data on website performance and backlink profiles, respectively.
- Google Analytics: Track website traffic and user behavior
- Google Search Console: Monitor site health and index status
- Ahrefs: Analyze backlinks and find link opportunities
- Moz SEO Software: Assess domain authority and page authority
- Semrush: Conduct keyword research and competitive analysis
By integrating these tools into your link building workflow, you can identify high-potential link sources, monitor your progress, and adjust your tactics based on real-time data. It’s about working smarter, not harder, to achieve the best results for your SaaS business.
Embrace the power of SEO tools to not only identify potential backlinks but also to understand the broader landscape of your industry. This knowledge allows you to craft a more targeted and effective link building campaign.
Tracking Link Building Progress with the Right Metrics
To effectively track the progress of a link building campaign, it’s crucial to set specific, measurable goals. Establishing a target number of high-quality links from relevant sites with a substantial number of linking root domains can provide a clear benchmark for success. This approach not only quantifies achievements but also ensures that efforts are not aimless.
Patience is key in link building; it’s a long-term strategy that requires consistent effort and strategic planning. Avoid shortcuts that may lead to subpar results or penalties.
Monitoring the acquisition of links to your content is essential. By analyzing which pieces of content attract the most links, you can refine your strategy and focus on what works best. Here’s a simple table to keep track of your link building progress:
| Content Piece | Acquired Links | Referring Domains | Domain Rating (DR) |
|---|---|---|---|
| Example 1 | 15 | 10 | 67 |
| Example 2 | 20 | 14 | 70 |
Remember, the success of link building is measured by improvements in search engine rankings, increases in organic traffic, and enhanced domain authority. These metrics indicate a growing online presence and should be closely monitored alongside the number of acquired links.
Analyzing the SEO Impact of Acquired Links
Once you’ve secured backlinks, it’s crucial to measure their impact on your SEO. Start by analyzing both your own and your top competitors’ backlinks to understand the landscape. Look for pages that attract the most links, as these are likely high-value targets for your content creation efforts.
Consider the quality of the backlinks as well. Links from high Domain Rating (DR) sources can be more beneficial. Here’s a simple table to help you categorize the links you’ve acquired:
| Link Type | Domain Rating (DR) | Relevance to Niche |
|---|---|---|
| Whitehat | High (avg. DR 67) | Highly Relevant |
| Organic | Variable | Relevant |
| Purchased | Variable | Must be Relevant |
Focusing on building whitehat links that significantly impact SEO can lead to accelerated long-term gains in website traffic and organic growth.
Avoid the trap of engaging in mass link building or acquiring backlinks from non-related websites, as this can harm your SEO. Instead, aim for a relationship-based approach for high-quality link acquisition. Analyze the context in which your competitors got their links to gain valuable industry insights and identify potential strategies to outperform them.
Adjusting Strategies Based on Performance Data
Once you’ve implemented your link-building strategies, it’s crucial to monitor the effectiveness of each tactic. This involves revisiting your KPIs and assessing whether the strategies are meeting your objectives. For instance, if your goal was to enhance your SaaS’s visibility through B2B link-building, you should track metrics such as referral traffic and search engine rankings to gauge success.
- Get a baseline on your KPIs before strategy implementation
- Monitor KPIs to ensure efforts are worthwhile
- Measure results and focus on successful strategies
Adjustments may be necessary if certain strategies are not yielding the desired outcomes. For example, if a particular content piece is not attracting backlinks as anticipated, consider revising the content or altering the promotional tactics. It’s also important to recognize when a strategy is successful. For instance, if a snippet from your latest report, such as ‘Best B2B link-building strategies for SaaS Success in 2024,’ is gaining traction, double down on similar content.
Flexibility is key in link building. As you gather performance data, be prepared to pivot and refine your strategies to maintain momentum and achieve long-term success.
Best Practices and Common Pitfalls in SaaS Link Building
Adhering to SEO Guidelines to Avoid Penalties
In the dynamic landscape of SaaS SEO, adhering to search engine guidelines is paramount to avoid penalties that can derail your link building efforts. It’s essential to focus on creating high-quality content that provides value to your audience, rather than just serving as a vessel for links.
- Avoid posting “poor quality” content that could harm your SEO ranking.
- Use diverse anchor text and avoid keyword stuffing.
- Link strategically to high-value pages and ensure an even distribution across your site.
Regular monitoring and adjustment of your link building strategy are crucial. Stay informed about the latest SEO trends and best practices to ensure your efforts enhance your SaaS SEO instead of damaging it.
Remember, the goal is to build a natural link profile that grows organically over time. This involves a careful balance of internal and external linking, ensuring that each link is contextually relevant and adds value to the user’s experience. By maintaining this balance, you’ll foster a robust online presence that withstands algorithm updates and remains in good standing with search engines.
Avoiding Common Mistakes in Link Building Campaigns
In the realm of SaaS link building, avoiding common mistakes is as crucial as implementing effective strategies. One prevalent error is the overemphasis on quantity over quality of links. This approach can lead to a dilution of your link profile and potentially trigger search engine penalties. Instead, focus on acquiring backlinks that are relevant and authoritative.
- Resist the urge to target anyone and everyone; specificity in outreach can yield better results.
- Be wary of using too many internal links, especially if they lead to irrelevant content.
- Avoid outreach tactics that may come across as spammy or non-personalized, as these can damage relationships and brand reputation.
It’s essential to remember that link building is not just about numbers; it’s about creating meaningful connections that enhance the value of your content and support your SEO objectives.
By steering clear of these pitfalls and prioritizing a strategic approach to link building, SaaS companies can foster a robust and natural link profile that contributes to long-term SEO success.
Maintaining a Natural Link Profile for Long-Term Success
In the realm of SaaS SEO, maintaining a natural link profile is crucial for ensuring long-term success. A diverse and organic-looking link profile signals to search engines that your content is valuable and worthy of ranking. This involves a strategic mix of link types and sources, avoiding patterns that could be flagged as manipulative.
A natural link profile is not just about the number of links, but the quality and relevance of those links to your SaaS product.
To achieve this, consider the following points:
- Diversify your anchor text to avoid over-optimization.
- Gain links from a variety of domains, including industry blogs, news sites, and educational resources.
- Monitor your link velocity to ensure a steady growth of backlinks over time, rather than sudden spikes.
Remember, a well-rounded link profile is a testament to the legitimacy of your SaaS offering. It’s a balance that, when struck correctly, can lead to sustained SEO success and a robust online presence.
Evaluating and Selecting the Right Link Building Agency
Choosing the right link building agency is crucial for the success of your SaaS company’s SEO efforts. Make sure the agency has industry expertise and a proven track record in the SaaS niche. It’s essential to check for evidence of past successes, such as case studies or testimonials.
When evaluating potential agencies, consider the following points:
- The agency’s approach to international link building and their understanding of market nuances.
- Their commitment to quality backlinks, focusing on high-domain authority sites, and avoidance of black-hat techniques.
- Whether they offer customized strategies tailored to your company’s goals and the competitive landscape.
- The type of reporting provided, which should detail backlink quality, search ranking impacts, and web traffic improvements.
By answering these questions and reviewing the agency’s services, you can create a flexible and scalable link-building plan that’s tailored to your needs.
Remember, a great link-building agency not only understands the importance of a strong link profile but also employs white hat methods to ensure sustainable, long-term SEO success. Their services should encompass a data-driven approach, focusing on profitable keywords and providing comprehensive services like SEO roadmap, link outreach, reporting, and analysis.
CONCLUSION
In the intricate dance of digital marketing, link building stands as a pivotal move for SaaS companies aiming to enhance their online visibility and authority. This guide has traversed the landscape of SaaS link building, from the initial planning stages to the execution of outreach tactics, and the measurement of success. We’ve shared insights on different link types, bespoke campaign strategies, and the tools that can help you generate organic leads. Remember, the right link-building approach can propel your SaaS business to new SEO heights, ensuring that your brand not only participates in the digital conversation but leads it. As you embark on this journey, keep in mind the best practices and common pitfalls, and consider partnering with a specialized agency that can turn your link-building efforts into a strategic asset. Now, armed with knowledge and resources, it’s time to weave your own web of connections and watch your SaaS kingdom thrive.
Frequently Asked Questions
What makes a SaaS link-building agency stand out?
A standout SaaS link-building agency excels in creating high-quality, relevant backlinks that significantly boost a SaaS company’s search engine rankings and online authority.
How do these agencies improve a SaaS company’s link profile?
These agencies improve a SaaS company’s link profile by strategically placing backlinks on authoritative websites, ensuring they are relevant to the SaaS industry and can drive targeted traffic.
What strategies do top link-building agencies use for SaaS companies?
Top agencies use strategies like content marketing, guest posting on industry-relevant sites, and forming partnerships for mutual linking, all tailored to the SaaS sector.
Are SaaS link-building services suitable for startups and established companies alike?
Yes, these services suit startups and established companies as they tailor their strategies to meet each business stage’s unique needs and challenges.
What are the best practices for SaaS link building?
Best practices include adhering to SEO guidelines to avoid penalties, creating high-value content, maintaining a natural link profile, and evaluating the right link-building agency to partner with.
What common pitfalls should be avoided in SaaS link building?
Common pitfalls include violating search engine guidelines, focusing on quantity over quality of links, neglecting the relevance of backlinks, and failing to track and adjust strategies based on performance data.
